THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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While corporate social initiatives may be not that effective as being a advertising tactic, reputational damage can cost businesses dearly.



Data suggests that disregarding human rights may have significant costs for businesses and governments. Data suggests that multinational corporations have faced monetary losses and repercussion from consumers and investors whenever allegations of human rights abuses, such as when a recent case of forced labour appeared online. In 2021, a few companies had been boycotted as a result of negative coverage after allegations of using forced labour in their supply chains came to light. This is one of several comparable incidents demonstrating that people are willing to act if they perceive that the company is involved in something morally repugnant. This is why it is very important for governments worldwide to align their regulations with the international convention on human rights as well as ethical business practices. Several governments have actually introduced reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

People are getting increasingly environmentally and socially conscious in comparison to years ago when only price and quality mattered. Nevertheless, research investigating the connection between corporate social responsibility initiatives and customer responses indicates a poor relationship. In a recent research which used several research methods, such as for example surveys and experiments, consumers were questioned about various CSR initiatives and their attitudes toward them. What they thought their intentions had been, and their willingness to support the business. For example, consumers had been told to rate the probability of purchasing a product from a company that donates a portion of its earnings to charitable causes. Additionally, the authors examined responses to real incidents, such as item recalls or proxies pertaining to the reputation of the businesses. They discovered that even though a significant portion of customers find it commendable to buy and support socially responsible companies, the vast majority prioritise factors particularly the price tag and quality over CSR considerations. Additionally, good attitudes towards companies engaged in CSR initiatives do not regularly lead to buying. On the other hand, they found that consumers are skeptical of businesses' real motivations behind CSR initiatives, and many regard them as simple marketing tactics instead of genuine commitments to social and ecological causes.

Even though the direct effect of CSR initiatives may not be strong, the potential consequences of reputational damage really should not be neglected. Companies and countries that disregard ethical sourcing risk reputational damage, that may frequently result in boycotts and monetary losses. In order to avoid this, businesses should be aware and concerned with the state of human rights within the states they operate in. Some governments, as seen with Ras Al Khaimah human rights reforms, have taken serious measures to increase their transparency and ensure that human rights legislation are followed within their borders. This may not just avoid ramifications related to reputational damage but additionally build trust in their rule of law and governance, which will attract FDIs.

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